Рассмотрен
|
Скачать 0.67 Mb.
|
|
Тема: «Advertisement» Проверяемый результат: З1. Прочитайте текст и выполните задания к тексту What is advertising? Advertisement is a marketing tool used to raise public awareness of a certain object. The main purpose of advertisement is to gain an interest of a prospective client in a product. Functions of advertisement One of the main functions of advertisement is to attract public interest to something. It is also used to maintain this interest and constantly remind us of a product or a service. Along with that, advertisement is a good way to inform people of a brand or a company. Types of advertisement With the development of mass media a lot of different types of advertisement have appeared. Depending on a purpose, advertisement can be political, commercial or social. According to the place, it can be outdoor and indoor. Advertising on TV, radio and in newspapers is, without any doubt, something that everyone is familiar with. Advantages and disadvantages The main advantage of advertising is that it helps to generate sales. Thanks to advertising we learn about new products and services. On the other side, advertisement is beyond our control. We cannot fully eliminate it, because it is everywhere. Role of advertisement in our life It is not just an economic role advertising plays in our life. It influences on and forms our views and preferences. Besides, it makes us aware of a technological progress and development of other parts of our life. 1. Переведите слова на русский язык, запишите их: 1. a marketing tool 2. main functions of advertisement 3. main advantage of advertising 4. According to 5. eliminate 6. influence on 7. main purpose of advertisement 8. to gain an interest of a prospective client 9. public awareness 10. development of mass media 11. technological progress and development 12. Thanks to 13. an economic role 14. Depending on a purpose 15. beyond our control 16. views and preferences 2. Ответьте письменно на вопросы к тексту: 1. What is advertising? 2. What are functions of avertising? 3. What are types of advertising? 4. What advantages and disadvantages of advertising do you know? Краткое описание заданий: 1. Количество заданий: 2 2. Типы заданий: найти выражения в тексте, ответить на вопросы. Критерии оценки: Правильный ответ – 1 балл. Всего 20 баллов.
Выполните грамматические упражнения 1. Перепишите и письменно переведите следующие предложения, подчеркните герундиальный оборот. 1.I was surprised that she left without saying goodbye to anyone. 2.Before going to bed, I like to have a glass of milk. 3.We were able to translate the letter into English without using a dictionary. 4.After having the same job for ten years, I felt I needed a change. 3. Перепишите предложения. Подчеркните в придаточных предложениях глаголы в сослагательном наклонении. Письменно переведите предложения. 1.I took a taxi to the hotel but the traffic was very bad. It would have been quicker if I had walked. 2.I would help you if I could, but I'm afraid I can`t. 3.I'm sure Amy will lend you the money. I'd be very surprised if she refused. 4. Перепишите и переведите следующие предложения на русский язык. Укажите форму глагола в придаточном предложении. 1.I knew that he would refuse to help me. 2.She thought that the letter had been written by her friend. 3.The boy said that he was only eight years old. 4.He was sure that I should come in time. 5. Выберите правильный вариант ответа. 1. My mother comes from Paris. … French. a). He is b). She is c). It is d). They are 2. I am studying English. … fifteen students in my class. a). Have b). Are c). There are d). There is 3. Your English is very good. … American? a). You`re b). Are you c). Do you d). You 4. I work in a bank. My wife … in a school. a). working b). works c). work d). is work 5. I live in London. Where … ? a). you live b). you do live c). live you d). do you live 6. John likes coffee, but he … like tea. a). no b). not c). don`t d). doesn`t 6. Поставьте many, much, little, few, a little, a few. 1. Have you got … time before the lessons? 2. After the lessons everybody felt … tired. 3. I have … time to finish this work. 4. I don`t like … sugar in my tea. 7. Поставьте somebody, anybody, nobody, everybody. 1. Don`t tell … about it. 2. Life is tough! … has problems. 3. … has eaten all the ice cream. That`s terrible! … will be able to have it for dessert tonight. 4. I think, … in our class is honest. That`s why we trust … . 5. Is there … in the office? 5 курс Практическая работа 1 Study Engineering in the UK According to figures published by the Higher Education Funding Council for England, UK universities are among the best in the world in terms of efficiency rates and achieving degree success for their students, with an average of 82% of undergraduates completing their courses. Study Engineering in the UK There are a number of advantages to studying engineering in the UK, both at undergraduate and postgraduate level. In particular, the education received is of a very high standard, and a professional engineering qualification from the UK is accepted and recognised internationally. International students also have an opportunity to develop their working and spoken English skills, and to experience British culture. The universities and professional engineering institutions are also structured to provide help, support and guidance to international students, ensuring their stay is both beneficial and enjoyable. The universities offer a huge variety of engineering courses, either in one of the major disciplines, such as civil, mechanical, electrical and electronic engineering, or in a specific branch of engineering, such as aerospace or automotive. A modular course is particularly appropriate for students who do not want to specialise too early, or who want the freedom to combine study in specific fields of engineering. In addition, many UK universities now incorporate 'soft' business skills into the curriculum. These are becoming an essential part of most jobs, and include economics, management, communication and accountancy modules. Some years ago, the professional engineering institutions set up a Diploma in Engineering Management. This has now been transformed into a series of courses, which enable the student to gain an MBA, MSc or Doctorate in Engineering Management, and is ideal for leading research engineers who aspire to key managerial positions in industry. At graduate level, there are two main programmes of study in the UK. The Masters programme takes one-to-two years and usually involves a mix of taught courses and research on a substantial project. This is highly valued by those wanting a chance to specialise. A Masters degree can also be done entirely through research. Called an MPhil, this is most suited to those with a high level of training in a specific field. A PhD programme involves three or four years spent researching in great depth a single topic of your choice. Many university courses now involve study in continental Europe. The MEng course at Bristol University, for example, has exchange partnerships set up with France, Italy, Germany, Spain, Sweden, Finland and the Netherlands. The university also runs an aerospace integrated graduate development (IGDS) scheme, a modular programme that can be done as individual short courses or combined to form part of a Masters degree. International applicants must have three-to-five years of postgraduate experience and a suitable level of English. Delegates on current courses come from as far afield as South Korea, Australia, Indonesia, South Africa, Singapore and other EU countries. In the UK, work experience is now considered a valuable part of the learning process. The British Government introduced a number of changes designed to make it easier for international students to combine study with work during term time and vacations. As a result, restrictions on international students taking paid employment have been eased, and visa arrangements for students in countries where there are problems have been streamlined. Now international students who have their passports stamped to show they cannot work without the consent of the Secretary of State for Employment can work part-time while studying or during vacation, undertake work placement as part of a 'sandwich course', or take up internship for up to three months without seeking permission, provided they are registered as a student at a UK institution. It is important to bear in mind that international students applying for a visa or seeking entry to the UK have to show they can afford to support themselves. Paid work that is carried out as part of the higher or further education is taken into account in such calculations. The UK government and other UK organisations provide a number of scholarships and awards to help international students, but these do tend to be limited. Most grant makers in the UK have strict policies about whom they will and will not support, and an offer at a UK university does not automatically mean you will get a grant. International students are advised to contact the Ministry of Education or Education Department in their own country first.The British Council can provide details of various scholarship schemes offered by the UK government, and by academic departments at colleges and universities. There are also a small number of charitable trusts that offer limited financial support, which allow students to register for a related higher degree. European funding is also available under the European Community Action Scheme for the Mobility of University Students - the Socrates Erasmus Scheme. All UK universities and every country in Europe (apart from Switzerland) are part of the scheme. Students who have completed their course but want to stay on for practical training, work experience or a graduate training programme in the UK, may do so under the Training and Work Experience Scheme (TWES). This scheme allows employers to apply for a permit to employ a person, usually for a maximum of three years. Выполните грамматические задания
Практическая работа 2 Выполните перевод текста. Great Britain The United Kingdom of Great Britain and Northern Ireland is situated off the Northwest coast of Europe. The UK consists of four parts. They are: England, Scotland, Wales and Northern Ireland. The UK lies on the British Isles. There are some 5.5000 islands. The two main islands are: Great Britain and Ireland. They are separated from the continent by the English Channel and the Strait of Dover. The west coast of the country is washed by the Atlantic Ocean and the Irish Sea, the east coast is washed by the North Sea. The area of the UK is some 244,100 km2. Its population is over 57 million people. English is the official language, but it is not the only language which people speak in the country. Britain has been many centuries in the making. The Romans conquered most part of Britain, but were unable to subdue the independent tribes in the West and in the North. Other invaders were Angles, Saxons, Jutes, Vikings and Normans. For many centuries this country was known simply as England. It had a strong army and navy. It waged numerous colonial wars. In the modern world England was the first country, where capitalism was established. Geographically Great Britain is divided into Lowland Britain and Highland Britain. Lowland Britain comprises Southern and Eastern England. Highland Britain includes Scotland, Wales, the Pennines and the Lake District. The highest mountain -- Ben Nevis -- is in Scotland. The flora of the British Isles is much varied and the fauna is similar to that of the north-west of Europe. The country is not very rich in natural resources. There are many rivers in Great Britain. The Severn is the longest river, the Thames is the most important one. London is the capital of the UK. It was founded by the Romans. The population of London is over 8 million people. The largest cities of Great Britain besides London are: Birmingham, Glasgow, Liverpool, Manchester, Sheffield, Bristol, Leeds, Edinburgh. Great Britain is a constitutional monarchy. The powers of the British Queen are limited by Parliament. The British Parliament consists of the sovereign, the House of Lords and the House of Commons. The United Kingdom of Great Britain and Northern Ireland has always played an important role in world politics. Выполните грамматические задания. 1. Выпишите из текста 5 сложных существительных. Укажите, из каких частей они состоят, определите род данных слов, переведите их. Определите род сложного существительного и переведите его. 2.Выпишите из текста 10 глаголов, определите их инфинитивную форму, переведите. 3.Выпишите из текста 1 предложение в пассиве, определите его временную форму, переведите. 3.6. Темы и формы контроля самостоятельной работы
|
Похожие:
 |
Отчет о результатах самообследования рассмотрен на заседании педагогического Совета гбпоу спц №5 Отчет о результатах самообследования рассмотрен на заседании педагогического Совета |
|
Отчет о результатах самообследования рассмотрен на заседании педагогического Совета гбпоу спц №5 Отчет о результатах самообследования рассмотрен на заседании педагогического Совета |
|
Отчёт рассмотрен и одобрен на заседании педагогического совета протокол... Отчёт рассмотрен и одобрен на заседании педагогического совета протокол №192 от 30. 03. 2017г |
|
Согласован: Рассмотрен и утверждён Ресурсное и финансовое обеспечение функционирования и развития образовательного учреждения |
 |
Рассмотрен и обсуждён на общешкольном родительском собрании муниципального... |
|
Отчет рассмотрен и утвержден на заседании Информация о формировании доступной среды для обучающихся с ограниченными возможностями здоровья |
|
Рассмотрен и утвержден на заседании кафедры Операция действие, направленное на выполнение некоторой задачи: финансовой, кредитной, производственной, торговой, страховой и т... |
|
Новая религиозность в культуре и искусстве В монографии рассмотрен генезис новой религиозности, проанализированы ее основные особенности и взаимосвязь с современной массовой... |
|
Рассмотрен Муниципальное бюджетное дошкольное общеобразовательное учреждение «детский сад общеразвивающего вида «теремок» города буинска буинского... |
|
Отчет рассмотрен на совете факультета промышленности и транспорта Бузулукский гуманитарно-технологический институт (филиал) федерального государственного бюджетного образовательного учреждения высшего... |
|
«Утверждаю» Рассмотрен Ректор института на Педагогическом совете Комплект оценочных средств учебной дисциплины «Иностранный язык» для специальности среднего профессионального образования: 38. 02.... |
|
Отчет о самообследовании муниципального бюджетного общеобразовательного учреждения Отчет рассмотрен на заседании Педагогического совета мбоу «Намская сош №2» мо «Намский улус» рс(Я) «30» мая 2017 г., протокол заседания... |
|
1. 1 Общие сведения о локальных сетях ... |
|
Отчет о научной и научно-организационной деятельности Федерального... Отчет рассмотрен и одобрен на заседании ученого совета сао ран 21 декабря 2015 года (протокол №337) |
|
Государственное автономное профессиональное образовательное учреждение... Рассмотрен на заседании предметной цикловой комиссии отделения авторемонтных технологий |
|
Руководство по ликвидации аварий на объектах производства, хранения В настоящем руководстве рассмотрен порядок действий спецподразделений и производственного персонала по локализации и ликвидации аварийных... |